El corte inglés has just confirmed that it is studying uniting its department stores with its hipercor hypermarkets with the aim of reorganizing its commercial offer and achieving synergies. But this integration that he analyzes, now under the same corporate structure, has already been tested with the reconversion of spaces in South Korea Phone Number List some centers. Specifically, the operation to dismantle hipercor , without generating too much noise, is underway. The main novelty is that it now confirms that it is considering taking a step further with a merger by absorption of hipercor by el corte inglés. In fact, as internal sources explain to el confidencial digital , the group began a few months ago to reconvert spaces that were occupied by the supermarket firm in a center in madrid and another in catalonia.
As an example, the company eliminated the technology and appliances section in the hipercor in the sanchinarro shopping center, north of the capital. He discovered that there were a huge number of products that were repeated , in the same building, in the corridors of el corte inglés and hipercor. It was therefore necessary to eliminate these duplications. The withdrawal has also already materialized in another center in girona , which has been transformed from hipercor to tiendas el corte inglés . The process being studied at the top of the group contemplates that the commercial surface continues to exist , although focused on other areas. This is why the company assures that it will respect employment and maintain the brand.
Reconvert freed spaces according to the sources consulted, the plan that will be implemented in the rest of the centers will follow a similar pattern. Dismantle the sections that are duplicated in the same building and then reconvert the freed spaces to install el corte inglés group stores. They are planned to be more focused on fashion (sfera), furniture (bricor) or high-end products . The company assures that these changes are part of a process of continuous transformations to improve the commercial dynamics of department stores. Hipercor blames the crisis in sales hipercor has been one of the divisions of el corte inglés that has experienced the years of recession with the greatest difficulty. This is a trend repeated in other companies in the distribution sector. The consumer has focused more on local purchases, leaving the hypermarket out of their habits.