Purchase products) In this case, it doesn't matter how much Mr. B interacts with your website or social media. He will hardly have a chance to score a lot of points. This means that Mr. B will not receive your sales pitch email. Benefits of Lead Scoring In my opinion, there are 3 main benefits of it: 1. Sell at the right time According to Gleanster , 50% of leads are not yet ready to buy your product. Therefore, customer ratings will allow you to nurture and provide information about your products/services to Leads and make sales pitches at the right time 2. Spend time with the right people. Time is one of the most valuable things in business.
If you have to spend time with people USA Email List who don't have decision-making power. or people who are not your target customers You may not be able to achieve your goals. Customer scoring helps you classify who your target customers are. So that you can spend your valuable time with the right people. 3. Connecting Marketing and Sales together New Buying Funnel Picture from Marketo Customer ratings provide you with quantitative indicators. Since the first day where you get customer information until the sale is closed (and after-sales service as well) The Marketing department will know which leads are ready to be forwarded to the Sales department.
The Sales department will also get leads that are ready to be sold from the Marketing department, including knowing why that lead is interested in your products/services. summarize And this is an article about Lead Scoring, a tool to help score customers. This may seem new and complicated, but if you can apply it to your business, Especially for Business to Business businesses and high value businesses, both your company's marketing and sales will definitely be more effective. What do you think about this? Or is there something you don't understand about what I just explained? Write and let's talk in the comments.