The members of an online brand community have a strong connection to the brand and, through this, a feeling of connection with other customers. This connection lies in shared perspectives and attitudes. This is often founded and manifested in shared symbols and/or rituals. It can come in many different levels of intensity – from a simple feeling of connection to regular, organized meetings. Hide content 1 What is an online brand community? 2 characteristics of an online brand community 3 Building a community 3.1.
Before building an online brand community, the Bahrain Phone Numbers List following questions can be very helpful: 4 The path to an online brand community 5 Job Profile Community Manager 5.1 A community manager should have these qualities: 6 advantages of an online brand community for the company 7 successful examples 7.1 Harley Owners Group 7.2 Red Bull 7.3 Tech Ladies 8 Conclusion Online Brand Communities 9 Frequently Asked Questions What is an online brand community? An online brand community can be described as a community of people that forms around a brand. This brand is then the commonality of this community.
Such online brand communities only emerge when users talk to each other and relationships then emerge. In order to maintain the community, constant attention and development are needed. The members do change sometimes, but not as would be the case with spectators or an audience. Members of an online community have the same goals and interests and because of this they get along particularly well. They have something in common that they want to live and experience.