How to make an influencer campaign more efficient and which points are crucial to achieve better performance? We have put together eleven key aspects .
DETAILED TARGET GROUP RESEARCH
Invest time and resources in a thorough target group analysis . Who is the customer? What makes him tick? What interests him?
Use market research and tools to understand the Cambodia Phone Number List exact demographic and behavioral profile of your target audience. The better you know your target group, the more specifically you can select influencers who suit them.
USE NANO AND MICRO INFLUENCERS
Don’t just look at the big influencers with large followings. Nano- and micro-influencers (with smaller but often very engaged followings) can be extremely effective because their messages are often perceived as more authentic .
DEFINE CLEAR AND REALISTIC GOALS
Set clear and measurable goals for your campaign. Do you want more visibility and awareness, increase sales or generate leads? Choosing the right goals allows you to better assess the success of the campaign and define realistic KPIs .