That’s why, when our Head of Partnerships Sal Mohammed was contacted by the Director of Enterprise at the Cambridge University Business School to see whether Adzooma would be interested in hosting a cohort to work on a comprehensive, collaborative marketing study we leapt on the opportunity. The results that were generated were fascinating. There were three pillars that went into it. If you want to jump right to the analysis and the recommendations to help you get more from your PPC ads, these three articles are for you: How To Select The Best Digital Marketing Channel For Your Business The University of Cambridge analysts examined a sample of data to determine whether Microsoft, Google and/or Facebook Ads is the best marketing channel for you Why Your Content Strategy Is So Crucial To PPC Success The Cambridge team took a deep dive into sentimentality to help shape how you write your PPC ads What Makes A Landing Page Convert Using the data, the team took a close look at how to get those extra leads and customers from your landing page For everyone else, here’s a behind the scenes look at the process. *Disclaimer – All campaign data provided to study participants was selected at random and anonymised.
What we did Data analysis and science is crucial for any business in the SAAS space. Sure it’s important to have developers, marketers and business gurus to help shape the product and its direction, but without someone combing through the data on a continuous basis, it’s very easy for that direction to end Water Transportation Email List up on the wrong path. Afterall, when you create software which utilises AI and machine learning, the person shaping that machine needs to have the right information to hand. That’s why we have a number of data scientists in-house, and why we love undertaking projects like this one. So how did this project come about? Here’s our Head of Partnerships Sal Mohammed: “Whilst at Google, I was lucky enough to work with Cambridge Judge Business School to lead a project that was carried out by five of their graduates,” says Sal who completed his Barclays Scale Up programme at Cambridge University. “Such was the calibre of the candidates, I’ve since been itching to work with a cohort from the university again.
So earlier this year, when I was contacted by the Director of Enterprise at the business school to see if we would be interested in hosting a cohort this summer, it didn’t take long for me to say yes.” Of course, the University of Cambridge is renowned as one of the best institutions in the world. The MBA programme itself is regarded as top 5 worldwide, so to be able to team up with such an impressive group of individuals was something we couldn’t turn down. The individuals in question? Sunil Grewal, formerly of Amazon, Akanshaa Khare formerly of the World Health Organisation, and Srishti Warman recent MBA Star winner at the Women of the Future Awards. Each one of the team was tasked with leveraging Adzooma’s data to identify new ways for small to medium sized businesses to maximise their ad spend when using the Adzooma platform. “The data was not very complex, but required cleansing and adjustments to bring out meaningful business insights,” explains Akanshaa. Then, once that was done, it was on to the task in hand.