Now, this doesn’t mean you’re any worse at attracting potential customers. It just means that the prospects you interact with on Facebook don’t have the same level of intent as the prospects you interact on. Both are important, in fact you can use custom audiences and lookalike audiences in to build a large and cost-effective pool of leads that you can convert directly from the platform or remarket in . Use Google Ads You’ve heard it from us before, and we’ll keep saying it: Audiences on are becoming increasingly important to your strategy, especially on the search network.
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