Definitely consider using the color blue in your branding. Many people associate this color with positive concepts such as intelligence, reliability, honesty, maturity, seriousness, wisdom, cleanliness and security. On the other hand, it is also linked to depression and sadness. Brands use blue to appear more mature, and at the same time give an air of stability, harmony and confidence. Many social networks such as Facebook,
relax while using the platform. Toothbrush brand Oral B, on the other hand, uses blue to position itself as reliable and safe. Viola What does each color mean? Viola Purple is often referred to as a royal color. It contains the passion of the color red and the serenity of blue. It also has a touch of femininity. Many associate this color with concepts such as power, nobility, luxury, wisdom and spirituality. Excessive use of this color suggests frustration and arrogance. If you want to appear like a cutting-edge, luxury brand, purple is for you. Big brands like Hallmark and Yahoo use purple in their logos. Rose What does each color mean? Rose People consider pink to be a sweeter, softer red. This is a popular choice for brands that target women. Commonly associated with romance and New Zealand WhatsApp Number Data femininity, some also associate it with modernity, playfulness, luxury, sweetness, charm and unconditional love. Brands like Victoria's Secret and Barbie consistently use pink not only in their logo, but also in their marketing tools. Brown What does each color mean? Brown If you want your brand to express an idea of “natural” and “organic”, then use the color brown.

Brown is a natural, neutral color that is great as a background. Usually, it represents stability, reliability, accessibility, nature, wholesomeness, elegance, security, home, warmth, perfection and honesty. However, some consider it a boring color. Companies rarely use brown in their branding. Companies that have brown in their branding use it to appear established, rugged and serious. Others combine it with green to convey the idea of organic and natural.