Businesses in the education, automotive, and nonprofit sectors typically have higher open rates than the retail or hospitality sectors. Meanwhile, the average click-through rate (CTR) is around 4%. This index also varies significantly between industries. A CTR above 4%. While the retail, hotel and consumer goods industries average between 1.4% and 1.6%. Based on the data above, if email marketing performance is above average, this shows that you have done a good job of building and managing your customer list. At the same time, email marketing methods are also moving in the right direction.
On the other hand, if open and click rates are lower, it's time to reconsider your email marketing strategy. 16 tips to help increase open and click rates for email marketing Telegram Number Data Most users' mailboxes receive a lot of boring, stereotypical advertising messages every day. If you don't make a difference, the chances of your email being opened are very low. Not to mention, it can be deleted as soon as it arrives. Explore each of the tips below one by one to find the approach that best suits your audience. How to write email effectively 1.
Review your current performance Before embarking on a new campaign, it's important to first review what you've done before. The size of the list of contacts you have reached Average open rate Average click rate Number of unsubscribes Bounce: Number of sent emails that bounce back At the same time, try to monitor trends over time: Are open rates increasing or decreasing? Do you get better open rates at certain times of the day? What type of content works best? The above data will give you an idea of what to focus on to increase email marketing open and click rates.