Sales Target: the sales team establishes a specific sales target for the product in question, based on market projection, sales history and production capacity. For example, selling 100 units of the product during the quarter. Marketing Goal: the marketing team is committed to generating enough qualified leads to sustain the sales goal, based on historical conversion rates. For example, they may propose to generate 500 qualified leads for the product in question through campaigns, advertising, events, etc. 2. Creating SLAs between teams Clear, mutually agreed upon Service Level Agreements (SLAs) help set expectations about what each team will deliver and when.
This promotes accountability and transparency between teams. The most common way that sales and marketing teams act in relation to SLAs is by defining MQLs (Marketing Qualified Leads) and agreeing that they Azerbaijan Phone Number be worked on. For example, teams need to start by answering together: What exactly do we consider an MQL? What are all the leads in ICP? Only those who show interest and request assistance? How long will the team take to provide service? What are the withdrawal criteria for this MQL? How do we state that there is no interest? Ideally, these points should be decided and reported by both teams, by mutual agreement. 3. Using built-in tools (or the same tool) Here, we recommend using HubSpot , after all, as it is an All-In-One tool, all marketing and sales operations are centralized in one place — ensuring more efficiency and avoiding errors.
But, you can also choose to have two different tools. It is very common, for example, to use HubSpot in full integration with SalesForce . If this is your case, keep in mind that you need to pay extra attention to avoid noise in the process and loss of strategic information arising from the integration! The main point here is: using software tools that allow integration between sales and marketing teams makes it easier to share data, track progress and collaborate on projects. It is possible, for example, to create reports and dashboards in common with both teams and encourage continuous monitoring of results. 4. Providing sales and marketing materials The marketing and sales teams need to provide materials that help the other team to improve their performance.