These statistics highlight the importance of retaining and continually engaging with existing users. The best way to overcome the issue of inactive users is to prevent them from lapsing in the first place. The first week of interactions is most critical for keeping new users.
Mobile retargeting can keep users engaged and pull South Georgia and South Sandwich Islands Email List them back into the app. Retargeting following an app install makes it 30% more likely that shoppers will return without further encouragement. Consider these customer retention methods: Don’t be annoying.
Retargeting should start with a user’s first engagement, but don’t wear out your welcome with an influx of ads. Create a “frequency cap” that controls the cadence of your display ads so you don’t exhaust potential customers. Make sure you create exclusions For those who successfully convert so you no longer show them ads.