Additionally, another reason not to move to server-side implementation only is that not all vendors we use are ready and have the tools to migrate to server-side tracking. It will take time and everyone will certainly offer the right tools (tags, templates etc.) but at the moment the list is still short.
Let's say that the advice is the same that is still given today on the implementation of GA4, i.e. running Universal Analytics and Google Analytics 4 tracking in sweden phone number parallel. Likewise, today the advice is: start as soon as possible, but in a Parallel tracking optics to get to know the instrument, master it, and measure the differences between the two environments.
If you want to go into more detail on the topic, I have written an in-depth guide about it which you can find here .
Conclusions
inclined to new things, especially when it comes to technology. The brain is neophobic and is afraid of taking new paths. In fact, he needs something or someone to push him to change.
In this case it will be the limitations on third-party cookies and the value they have for our business that will lead us to a very specific choice.