Collecting information on competition is a tactic frequently underestimated by those who sell online, but finding out how rivals work is one of the most important keys to attracting new clients and retaining current ones. In this guide, we will teach you how website development service to identify your five main competitors and 8 tools that you can use to collect detailed information, both from your strongest competitors and from those that are less relevant.
Identifying your competitors is essential. Te interesa saber quiénes son y qué hacen. Para ello, una de las vías es buscar quienes son los que apparante en las primeras posiciones de Google cuando busca las mainswords de tu negocio. Es decir, aquellos competidores que posicionan mejor para las palabras que ya estás utilizando o que vas a utilizar cuando comiences tu negocio.
Para ello, tienes que naverag en modo incógnito y corrobor que estás en la zona regional que te corresponde o te interesa (if you want the search results to be de España y tú te encuentra fuera de España, add “&gl=es” at the end de la URL de search). Las empresas o webs que salgan en las primeras posiciones son las que debes conserar como competidores principales.
Ahora que conoces a tus rivals, es hora de navegar por sus tiendas. Studia bien cómo son y apunta todo aquello que te llame la atención, tanto las cosas buenas como las cosas que you think they could be improved and aquellas que, directly, te producen rechazo.
Pero no te quedes solo con tus primeras impresiones. While visiting the page, read the following questions and take note of what you see.At the moment when you have the list of 5 main competitors and you have started to study them, you can take a step forward and investigate in a more profound way what are their sales strategies. Here we leave you a series of tools, most of them free, with which you can get detailed information about your rivals.
Similarweb is one of the tools par excellence to analyze competition. It has been present for many years and is one of the favorites of many users due to the simplicity of its interface and the clarity with which it offers the main data on similar pages when a query is made.The good thing about Similarweb is that there are information and basic utilities that you can access without cost. Pero, para acceder a todas las funcionalidades, teráras que suscribirte a alguna de sus modalities de pago.
Perhaps you know it as Google Ads Keyword Planner, and it is an essential tool with which you can discover the key words that interest you most and, at the same time, those that your competitors use to position themselves on the internet.Internet Archive is a tool that tracks the internet and captures snapshots of web pages since 1996. This makes it practically a virtual time machine, which allows you to see how a web page has changed over the course of your life, thanks. a su herramienta gratuita Wayback Machine