This December, your customers are all racking their brains to find THE right gift idea for Uncle Robert. For your part, you are on deck to optimize your sites and product sheets in order to stand out in as many searches as possible. You deserve a break! I suggest you discover the 21st Golden Poulpe that we are awarding to Fnac ! Privileges and exclusives are on the menu of the Fnac One Card loyalty program, enough to stock up on brilliant ideas.
The Fnac One Card loyalty program
Whether or not you frequent these stores, you have all heard of this giant specializing in cultural, technological and household appliance products: Fnac . Who says giant, says big stakes in terms of loyalty . In order to value its customers and offer a service that is as close as possible to their needs, Fnac has developed three cards with different advantages: the Fnac Card, the Fnac + Card and the Fnac One Card.
Fnac plays on exclusivity and privileges
Today we will focus on the Fnac One Card and its privileges. It is reserved for the best customers, i.e. those who have made at least four purchases (with a cumulative amount of at least €2,000) or 18 purchases, in the last twelve months. For example, its holders benefit from dedicated customer service, numerous discounts thanks to the Partner Pass, free one-day delivery and invitations to cultural events and private parties . It is this last aspect of the loyalty program that we wanted to highlight and reward today.
Fnac One Card holders regularly receive invitations to participate in cultural events (signing sessions, meetings with authors, etc.) or private parties. Exclusive events in small groups that are geographically targeted and that sometimes take place in Fnac stores outside of opening hours. In this way, the brand offers a remarkable experience to its customers and really values them compared to buyers who are not members of the program.
fnac one card loyalty program
Beyond the events organized in store, Fnac rewards the loyalty of its One members with exclusive invitations , such as a private screening of the film Fantastic Beasts 2 at the Warner Bros. premises. Sounds like a dream, doesn't it?
fnac one card loyalty program
How does Fnac use SPREAD to support its loyalty program?
In order to facilitate the organization of these events and private parties, Fnac uses our SPREAD tool. The brand thus distributes its invitations to targeted geographic segments. Members receive an email presenting the event as well as a link allowing them to register, through a registration operation.
What we love about these loyalty-focused operations
What we particularly like here is how Fnac uses SPREAD's various features to support its loyalty program . Proof, if proof were needed, that you don't always have to make things complicated to be effective.
The brand uses SPREAD in particular to manage the implementation of its events. From registration to reminders and management of the number of participants, the tool allows it to centralize its actions and save time .
Loyal customers are truly rewarded through a progressive and personalized strategy, focused on segmentation . Regardless of the city they live in, they will receive invitations to events taking place in their geographic area.
Let's take the example of Julia who lives in Strasbourg. She would be very disappointed to be invited to events located in Marseille or Paris, which website development service she will not be able to attend! Fnac has thought of everything and is setting up a targeting that will allow Julia to only receive proposals that she can easily respond to. Like for example this superb classical concert in Erstein:
fnac one card loyalty program
How to make SPREAD your loyalty program’s ally?
If, like Fnac, you want to use SPREAD to develop your loyalty program, discover everything that exists in the tool.
The “privilege program” feature
If you need to manage your loyalty program from A to Z, it is possible to do so directly in the tool thanks to the Privilege Program feature . Management of loyalty points pool, customer statuses, rewards, automated scenarios… You can set it all up in SPREAD! We also wrote a great article on this subject a while ago, discover it here .
Other useful features to build loyalty with SPREAD
Just like Fnac does, many features with more generic uses can be used to support your loyalty program. Here are some examples:
Use the event registration module to invite members to exclusive events, like Fnac does.
Set up winning moments and make them accessible only to members of your program, for example using a privilege code.
Consider private sales (physical or digital) to offer exceptional promotions to your most loyal customers.
Don't forget about discount coupons that can be distributed to people of your choice.
Make full use of the segmentation feature to make targeted mailings (geographic segmentation, based on the number of loyalty points or specific criteria determined following a questionnaire, etc.). It is essential when you want to implement a real strategy based on loyalty.
In short, you will have understood, SPREAD is a bit like the best friend of your loyalty marketing strategy!
Well done to Fnac!
Once again, a big BRAVO to the brand for its consistent and successful use of the tool in its loyalty strategy for the Fnac One Card. It is now your turn to use the various features of SPREAD to support your strategies and offer actions dedicated to your loyal customers. They deserve it and will know how to return the favor.
As Grégoire Lacroix says: "What a beautiful thing loyalty is when it is not the fruit of an obligation, but of simple evidence."