It's an unmissable back-to-school event, the Apple keynote in September, which usually focuses on the brand's flagship products. This Tuesday, September 14, Apple presented a multitude of new products
Tim Cook opened the festivities during the keynote by first presenting
a new entry-level iPad , featuring an A13 Bionic chip,
an 8.3-inch iPad mini (with USB-C port and 5G).
The group's CEO continued with a thinner Apple Watch Series 7.
The Cupertino firm took stock of the services that occupy a strategic place, such as Fitness+ which will now be available in France. Tim Cook and his teams are looking to increase membership in their ecosystem, a source of revenue that is increasingly important.
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The new iPhone at the Apple Keynote will be number 13 ! Available in four models:
iPhone 13, available from €909, in 128 GB, 256 GB or 512 GB,
iPhone 13 Mini, available from €809, in 128 GB, 256 GB or 512 GB,
iPhone 13 Pro, available from €1,159, in 128 GB, 256 GB, 512 GB or 1 TB,
iPhone 13 Pro Max, available from €1,259, in 128 GB, 256 GB, 512 GB or 1 TB. Prices vary between 809 and 1839 euros in France, depending on the model.
Highly anticipated at this event, Tim Cook put stars in the eyes of young and old with these animated and commented presentations as only he knows how to do. The "mini" size is making a big comeback in the variation of the smartphone range.
iPhone 13 colors Keynote Apple
The new iPhone has a modern design with flat edges, which is reminiscent of previous models. Available in 5 colors
pink,
blue,
midnight,
starlight
red
The iPhone 13 features a redesigned TrueDepth camera system that's 20% smaller than the previous iPhone.
Both iPhone 13 and iPhone 13 mini support 5G and feature the fastest A15 Bionic chip on the market with a 6-core processor.
They integrate a new Super Retina XDR OLED display , which promises up to 28% more brightness . Protected by Ceramic Shield technology , the new iPhone offers a screen size of 6.1 inches, compared to 5.4 inches for the iPhone 13 mini .
The iPhone 13 has a better battery, offering 2.5 hours more battery life than the iPhone 12.
Iphone 13 Keynote Apple
Additionally, on the photo and video side, the new iPhone includes a dual-camera system that allows for up to 47% better performance in low light . Wide-angle and ultra-wide-angle modes are also available. The iPhone 13 offers a new mode for videos: Cinematic mode . This allows you to obtain a beautiful depth effect, with a focus that adjusts automatically and can be changed after filming. Cinematic mode records your videos in Dolby Vision HDR .
Learn more about iPhone 13 and iPhone 13 min
Other models announced during Apple's virtual conference: the iPhone 13 Pro and iPhone 13 Pro Max.
Iphone 13 Pro / Iphone 13 Pro Max Keynote Apple
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Alpine blue,
money,
gold,
graphite.
The iPhone 13 Pro is equipped with an A15 Bionic chip and offers the widest 5G coverage on the market. Storage capacity is expanded up to 1TB .
The iPhone 13 Pro features a Super Retina XDR display available in 6.1 inches (iPhone 13 Pro) or 6.7 inches (iPhone 13 Pro Max).
This one integrates ProMotion , a new function that allows you to vary the refresh rate between 10 Hz and 120 Hz, in order to save the smartphone's battery depending on its use. In terms of autonomy, the iPhone 13 Pro offers up to 1.5 hours more. The iPhone 13 Pro Max offers up to 2.5 hours of additional autonomy.