Investing in digital marketing to boost brands' presence in the online universe is essential for businesses today.
More than a competitive factor, knowing how to explore the potential of the internet to promote and sell products/services is a matter of survival in several segments.
In this sense, there are a series of digital strategies that must be used in an integrated manner so that a brand can gain space in the off page seo service digital world and be seen by its customers. And not only that: generate engagement and close sales!
In fact, the following are fundamental pieces in building this digital authority: email marketing campaigns , a strong presence on social media, production of content for blogs and rich materials and, of course, building a website.
Given this situation, GoDaddy prepared a survey that shows the main trends among Brazilian digital entrepreneurs to strengthen their business on the internet.
These results are collected in the second round of the GoDaddy Data Observatory 2023. This project was conducted by the company Advanis in March 2023, in Brazil, Colombia, Germany, India, Mexico, Philippines, Singapore, Spain, Thailand and the United States.
Check out all the results of the GoDaddy Data Observatory 2023 - Marketing Survey .
The criteria analyzed in the sample take into account small business owners and companies with 1 to 50 employees. A total of entrepreneurs and small businesses were interviewed, 540 of which were in Brazil.
See the results obtained by the GoDaddy Data Observatory 2023 study and learn about the main new developments in Brazilian digital marketing today, including how the business world is adapting to this.
Access data from the first part of the GoDaddy Digitalization Observatory 2023, focused on the business area .
Small businesses have digital marketing in their sights
The GoDaddy Data Observatory 2023 survey found that the vast majority of small businesses in Brazil plan to implement digital marketing strategies for their own website, aiming to promote the brand on the internet.
For example, of small businesses plan to develop campaigns for social media platforms, while 68% want to invest in content marketing and search engine SEO strategies.
Search engines, in this case, are platforms such as Google, Bing and Yahoo, which have established themselves as true virtual showcases. After all, 68% of online experiences begin with a search on a search engine , according to AhRefs .
Learn more about how SEO can optimize your brand's online presence through Google:
Other strong trends to deepen digital presence are creating a responsive design for the website (64%) and monitoring relevant metrics , such as visits and conversions.
In case you didn't know, a responsive website is one that adapts to different screen formats and device types.
This way, when browsing a page on a smartphone, the interface will automatically change proportions to adapt to the cell phone screen and thus improve the user's browsing experience.