Customers are equally open to receiving useful information through face-to-face or digital channels. Why do they prefer to search for it themselves on the Internet ? Because of convenience and a clear rejection of the jargon and tactics of old-school salespeople . Customers are channel-agnostic, seeking out the information they need to feel confident in their decisions.
It's about creating an phone number list ecosystem of high-quality information and tools that ensure buyers move easily through the purchasing process. If a contact doesn't open your emails, it's not worth keeping them in a lead nurturing campaign. In these cases, it may be advisable to send a message in which you make it clear that it's the last message you're going to send them, as a way of re-engaging them or letting them go for good. Don't forget that having a high percentage of disinterested users can be counterproductive for your domain's reputation in email marketing.
In addition to being aware of these changes that have already occurred in B2B marketing , at Bannister Global we believe that you have to offer relevant and coherent information at every opportunity you have to have contact with a potential buyer. And when is that? Well, at all times.