A strong sales strategy plan creates the foundation for a cohesive and successful sales organization.
Sales strategies and initiatives also align salespeople on shared goals and empower them to do their best work, keeping them happy and successful too.
In this guide, we’ll dive into some sales strategies and initiatives that can help you generate more leads and close more deals. But first, let’s define what a sales strategy is.
What is a sales strategy?
A sales strategy is a set of decisions, actions, and objectives gcash database that inform how your sales team positions the organization and your products to close new customers. It acts as a roadmap for sales reps to follow, with clear objectives regarding sales processes, product positioning, and competitive analysis.
and processes established by management.
The most important component of choosing and implementing the sales strategy is your customer. For this reason, a sales strategy should not be one-size-fits-all. Every customer is different; therefore, different organizations should come up with and implement different strategies.
Let's look at some popular sales strategies, including inbound sales:
Sales Strategies
►1. Increase online sales through social media
Social media is one of the most popular ways people consume information these days.
That’s why nine out of ten retail businesses are active on at least two social platforms. With data on your side, it’s possible to increase online sales through social media with a little creative thinking and strategic planning.
While it may be tempting to jump on the latest social media trend or go where your competitors are, that’s probably not the best option. Time is of the essence, and you’ll want to build your pipeline as efficiently as possible. So, be diligent about finding out where your target customers are spending their time and finding them where they’re most active.
Keep in mind that your tone and voice may need to be tailored to the platform so you can connect with your audience. You’ll want your content to blend naturally with the platform and not seem out of place.
►2. Become an opinion leader
Sharing your advice, tried-and-true best practices, and niche expertise are some of the most lasting ways to build your personal brand and lend more credibility to your organization. I’m sure we can all agree that no one wants to feel like they’re being sold to. Instead, it’s better to help people by offering solutions to their problems.
Thought leaders do exactly this, and it’s even backed up by data from Edleman. In their 2020 Thought Leadership Impact Study, 88% of respondents agreed that thought leadership is effective in improving your prospects for a company.
So what’s the problem?
Not all thought leadership content is created equal. Just as it can positively impact a company, poor thought leadership can be devastating to a company’s sales goals. A quarter of decision makers who responded to Edleman’s survey reported that thought leadership content contributed to their reasons for not doing business with an organization.
Before you plan a series of LinkedIn posts to generate leads, consider who your audience is, what they need to know, and how your organization can help. And, it may not hurt to have a second set of eyes from your marketing, communications, and PR departments review your plan first to make sure everything is on brand.