Whenever I create an automated rule, I always think about whether there is a counterbalance to what I'm doing. Is there a rule I can run to increase bids on low CPA keywords? If I'm pausing campaigns, do I need to activate them in the future?
Balancing rules may not always be applicable dominican republic phone number library but I have learned that at least going through the thought exercise can help me better think through my strategy and make sure my rules are built for success.
Set Boundaries
Set minimum and maximum limits for your bids and budgets so they don’t get too high or too low. Constantly increasing bids can lead to unnecessarily high CPCs, while constant decreases can significantly reduce your traffic.
Use Sufficient Data to Make Informed Decisions
Use a long enough time frame or add an additional requirement to ensure you make changes based on sufficient data.
Preview Your Rules
Previewing your rules before saving them will help you understand how they will affect your campaigns. Depending on your needs and settings, you could end up making big changes to a large portion of your account, so double-checking is vital.
Plan Wisely for Two Rules Affecting the Same Entities
Rules can’t prioritize themselves. So when you have two rules set up to make changes to the same items simultaneously, both rules will run and make the specified changes to all items. You shouldn’t schedule multiple rules at the same time if they affect the same dataset. If you want to have two or more rules that make changes to the same part of your campaign, you should choose different times of day for the rules to run.