• Placement Rules: These rules allow you to make changes to ads for specific placements so you can optimize your low-performing Google Ads display campaigns. You can use these rules to: pause placements, enable placements, max CPC bids, max CPM bids, change bid adjustments, send emails.
• Audience Rules: These rules estonia phone number library help you filter audience targeting to determine if automated rules should be applied. You can use these rules to: pause audiences, enable audiences, max CPC bids, max CPM bids, change bid adjustments, send emails.
• Age Range Rules: These rules take into account the age range of your followers and ad clicks. As a result, you can reach potential customers within specific age groups. Using these rules, you can: remove age ranges from ad group, enable age ranges, max CPC bids, max CPM bids, change bid adjustments, send emails.
• Gender Rules: These rules allow you to make changes based on the gender of your audience. You can refine your audience by gender to target those who are the best fit for your products. Using these rules, you can: remove genders from ad group, enable genders, max. CPC bids, max. CPM bids, change bid adjustments, send emails.

Parental Status Rules: Using these rules, you can refine your targeting based on the parental status that performs well for your campaign. You can: remove parental statuses from ad group, enable parental statuses, max CPC bids, max CPM bids, change bid adjustments, send emails.
• Income Range Rules: These rules allow you to change campaign assets when showing ads to users who fall within specific income ranges. You can refine your targeting for demographics and set bid levels based on users you identify as living in a specific geographic area grouped by income. Using these rules, you can: remove income ranges from an ad group, enable income ranges, max CPC bids, max CPM bids, change bid adjustments, send emails.