Step 1 – Study What Successful Companies Do
Creating a 360-degree marketing campaign is not as difficult as it seems, but there are definitely companies that you can turn to for guidance.
Note how these successful honduras phone number library companies follow up with their ideal customers so that their message is seen no matter where they are in their physical or digital spaces.
Step 2 –
It’s not enough to guess what your target market wants. You need to fully understand them. You need to know what they expect, what makes them tick, what solutions they want, where they get stuck, what devices they use, what channels they prefer, and what they’re willing to spend.
This means conducting research, interviews, and surveys with your target audience, and while this may seem tedious, it will benefit your business moving forward tremendously.
Step 3 – Determine the Purpose of Your 360-Degree Marketing Campaign
If you’re not clear on your goal, you can’t create a cohesive campaign. Are you creating a general campaign for your company or do you have a more specific goal, like launching a new brand or marketing a new product?
Step 4 – Plan Your Conversion Funnel
Since timing is crucial in a 360-degree marketing plan, you need to make sure you’re reaching people in the right places at the stage they’re in the buyer’s journey. To do this, you need to track the data you’ve collected about your customers’ behavior.
Step 5 – Make Sure There Is Consistency
Once you’ve designed each component of the marketing strategy, look back and make sure that all the components build on each other and flow together cohesively. This is crucial in a 360-degree marketing campaign.