If you manage your business brand or your personal brand, it is important that you understand the importance of video content.
According to the State of Inbound 2018, more than 45% of companies worldwide plan to add video content to their marketing efforts.
According to Cisco , by 2019, 80% of web traffic will be video-based.
It's time to ride the wave and get creative with video!
Follow these simple tips to create IGTV videos:
Make short and sweet videos. If you use the 10 minutes of video, you must have good storytelling so as not to bore your viewers. (If you want to learn how to tell good stories, HubSpot has an excellent FREE Content Marketing certification.)
Take time to edit your videos and add subtitles. 85% of videos consumed on multi-format platforms like Facebook and now Instagram are without sound.
Make videos where you teach new skills or tell scoops. As country b2b b2c email list a side note, Google says searches for educational videos have increased 70% year over year.
BONUS FAQ:
What is the difference between an Instagram Live Video and a Video uploaded to IGTV?
There are two major differences in terms of time and permanence of content:
As for length: A live video can be as long as you want, and you can even record it with a collaborator. An IGTV video has a maximum length of 10 minutes and up to 1 hour for users with a verified account.
Regarding content permanence : If after recording an Instagram Live you decide to share it with your followers, it will be published for only 24 hours (similar to Stories) after which time they disappear forever (but you can have a backup on your phone). An IGTV video will remain forever on your profile for your followers to explore whenever they want.
In conclusion:
If you haven't yet incorporated videos into your content strategy, it's time to do so NOW! This will allow you to build loyalty among your followers and better reflect the essence of your brand.
On the other hand, I would love to hear your opinion in the comments on this question:
Do you think IGTV will replace YouTube in the long term, as it has already done with Facebook?
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May the sales be with you!