In recent times, you have probably considered implementing a marketing automation strategy . However, the main doubt or problem that may arise is knowing exactly which tool of all those existing on the market is the right one for your business model. In previous articles we have mentioned the difference between platforms such as Pardot vs Marketo and SharpSpring vs Pardot. Therefore, on this occasion we are going to continue with our analysis and today we will explain in detail the most notable differences between the SALESmanago and Active Campaign tools .
We will tell you about the main features, advantages and disadvantages of each one. Keep reading!
salesmanago vs active campaign
SALESmanago, all-in-one marketing automation tool
It is a platform that allows for the automation whatsapp number philippines of content, personalization and dynamic product recommendations , as well as containing a powerful CRM for the management and generation of potential clients. It is aimed at small and medium-sized businesses , for ecommerce and for an inbound strategy .
Advantages
Very complete tool regarding the functionalities it offers for marketing automation .
It has a CRM with great potential .
Very powerful analytics with ROI analysis
Disadvantages
The complexity of use by inexperienced users.
It is best to have a marketing specialist to support management of the tool, as technical knowledge is required for many of the implementations.
Landing pages are created with SALESmanago URLs that cannot be modified .
It does not allow you to create or manage a blog within the platform.
Features
CRM: Contains a powerful CRM based on customer intelligence, obtaining a 360ยบ view of the customers.
Email marketing: It has an email marketing module where you can create templates with drag&drop where you can save your widgets to reuse them in your next designs. It allows the customization of content to add value to your mailings.