One of the essential aspects to achieve better conversion rates is to minimize the landing page bounce rate .
The bounce rate is the percentage of visits in which the user has left the landing page from the same destination page they accessed. This means that they have viewed a specific page and nothing else.
Bounce rate depends on many factors. Among them, some of the most important ones are:
1.- Not having a mobile version
More than 50% of web traffic in 2015 occurred in mobile exchange data environments. Google has decided that searches from smartphones and tablets will not display results from pages not adapted to these mobile devices.
Adapting your landing page to the mobile environment is essential to prevent your landing page bounce rates from skyrocketing .
2.- A sufficiently clear message is not displayed
In many cases, visitors arrive at a landing page from an advertisement or a link in a newsletter. In these cases, you create certain expectations in users. If you do not meet these expectations when they reach the landing page, the bounce rate is likely to skyrocket.
To avoid this, it is important to show the right message, without beating around the bush and as clearly as possible . Remember that the first few seconds are crucial. All elements of the landing page must work so that the user finds the answers they were looking for when they reach the landing page.
3.- A high bounce rate due to an inadequate design
A design is not good or bad in itself. It all depends on the objectives it must meet. However, there are some minimums that you must meet. And these design guidelines change with the times. A landing page does not work the same today as it did 10 years ago.
What is clear is that a landing page with an inadequate design to meet its objectives will be reflected in a high bounce rate .
With Antevenio Go! 's innovative technology, we create multiple variants of your landing pages for each channel and ad group, optimizing the Adwords quality score and the click-to-lead ratio . Let's talk!