Discount promotions : If you publish a post on Facebook about one of your products, it is a good idea to launch a promotion for a certain period of time during which this particular product is available at a reduced price. Depending on the type of product or service you offer, you could also launch an offer where the buyer gets two products for the price of one or the shipping costs are waived. Be creative!
Competitions : Interactive competitions are also very popular with consumers. For example, you can ask people to comment on a post you have published on Facebook and everyone involved has the chance to win a prize. This increases your visibility because friends of people who leave a comment on your page automatically see your post and may also be interested in what you have to offer.
Promotional gifts : Promotional gifts in the form hit post of items branded with your logo such as pens, USB sticks, headphones, ice scrapers, etc. are ideal for brand identification. And who doesn't like receiving something for free! Use Facebook, Instagram & Co. to publish a post with a photo of the lucky recipient.
Hashtags : You can use the hashtag symbol (#) in front of a relevant keyword or phrase within a post on your social media to help those who might be interested in your topic find it more quickly when they search for a keyword or a specific hashtag. When you click or tap on a hashtagged word in a post, you'll see other social media posts that also contain that hashtag. Hashtags can be inserted anywhere in a post or tweet and are ideal for ensuring your posts and promotions appear regularly in your customers' social media feeds.
Conclusion: It is important to build a loyal community
Instead of trying to gain as many fans as possible, focus on finding customers who are genuinely interested in you and your cause, and who are also loyal and engaged. These people are much more likely to like and comment on your content, share your posts, participate in your discounts and/or competitions, and ultimately become customers.