To compare yourself with the competition : They allow you to compare your results with those of the competition. To better understand your position in the market and highlight the areas in which you have a competitive advantage.
18 Key Social Media Performance Indicators
There are many different types of KPIs for social media marketing.
We have divided them into five broad categories, and included in each of them the common metrics that companies usually follow.
Visibility
Interaction
Conversions
Customer satisfaction
Share of Voice
Social media KPIs focus on visibility
These metrics show how many people (both your fresh dataset followers and those who don't follow you) see your content.
The more people see you, the more opportunities you have to engage users, build relationships, and drive conversions.
Here are the main social media KPIs to monitor visibility:
- impressions
Impressions are the total number of times your content has been displayed on a social network.
This metric includes every time your content is uploaded to a user’s feed, whether it’s an original post or a share.