Every visitor to a website can be seen as a raindrop with the website having a porous or impermeable surface. The goal of a website is to be as porous as possible, absorbing every visitor to the site with the most relevant and interesting information possible. Non-porous websites immediately "bounce" visitors, often indicating that the website is not working as expected and reporting problems that can be resolved with further web analytics.
Bounce rate analysis is a very simple formula that can be summed up in a simple equation. The number of visitors who leave a website after only visiting telegram number the landing page (the page that brought them to the site) and not interacting in any way, divided by the total number of visitors to the site. There are a few main ways a visitor can "bounce":
By clicking the back arrow that takes them to the previous page
By entering a new URL and pressing enter
By closing the browser or tab
The other way a visitor can be counted as a bounce is if they stop interacting completely and their session expires. This is counted as anything over half an hour of inactivity. Any further interaction after that, even if it is within the site, is considered a new session.
The average bounce rate
Defining the average bounce rate can be a complex task. This is largely because what is considered a high bounce rate to some, may be considered a low bounce rate to others. Each case can be highly specific and relate to the industry, purpose of the website, or design, and it can even be a good sign if the bounce rate is high in some circumstances. Of course, the bounce rate can only provide some insight into the performance of a website, and it remains extremely important to use other metrics to fully understand visitor behavior.