Considering the coverage of each department, we will continue to improve while considering and operating the MQL standards, and eventually create a good quality MQL. That way, the marketing department will also have the feeling of contributing to the growth of the business.
If you manage MQL in your marketing job database department, implementing MA tools is efficient.
The MA tool provides automatic agglomeration and management of lead website browsing history and actions such as opening and clicking email. Based on these information, it is possible to accurately extract the MQL that meets the "constant criteria" that are co-directed between departments at the right time, if you know exactly what the lead is doing.
In addition, sharing action information to date will allow you to explore your interest interests by MQL, allowing inside sales and sales to take an effective approach, and also improve your closing rate thereafter.
The following articles introduce recommended MA tools ▼