A Social Media Audit is an analysis process, which can be performed by a social media agency.
What is a social media audit?
A social media audit is a process of in-depth analysis and evaluation of a brand's presence and activities on social media. It consists of examining all of the company's social profiles to gather key information on performance, content, engagement and other relevant indicators .
This tool gives you an idea of what works and what doesn't work in your business social media marketing strategy .
It also consists of monitoring:
some metrics that describe your audience, such as socio-demographic data, geographic location, etc;
the achievement of KPIs of profiles, posts and social campaigns.
In this article, we will see how to do an accurate audit. The goal of the analysis is to have the knowledge necessary to modify the weak points of your social strategy and to correct the weaknesses.
Social Media Audit: Essential Tools for Social Media Managers
Before starting the actual operational phase, we suggest znb directory you make a list of what you need to do and the things you need:
make a list of all your social media or business social networks;
look for a Social Media Audit template that will help you along the way;
choose an ad hoc tool;
decide which metrics and KPIs are important;
identify improvement objectives;
plan your next moves.
These are essentially the operations that you will find yourself carrying out during the Social Media Audit.