Before analyzing the various technicalities on how and why to open an e-commerce , it is essential to keep in mind that search engines do what they do to generate revenue.
Google's major revenues still come from its own search engine, through sponsored ads. The famous ADS Campaigns .
women's clothing e-commerce
To maintain this status, Google must ensure that every search performed by users generates the “best” answer.
Otherwise, users will no longer use the search engine.
So Google's prerogative is to show the best content, the aleart news one with clear, updated, useful information for users.
For this reason, on this site, you will find the expression “ the right content, at the right time, to the right person ” recurring . This is the basis of the strategy called Inbound Marketing .
Creating this content requires considerable effort from companies, especially when we are talking about e-commerce.
We have discussed this topic dozens of times.
How to create content for an online store that contains hundreds of similar products?
Can I differentiate them and position them correctly on the web?
How to create an SEO strategy that gets results?
Is the SEO of a Product the same as the SEO of a page, or an article, or a blog?
Creating an e-commerce and positioning it correctly on search engines is a long and extremely complex job.
The question that arises spontaneously is: If you do not believe that it is important to invest in your e-commerce, why should Google do it, making your products and services visible on the web? NB the pages that we open on Social Channels, unlike an e-commerce site, are not our property. At any time and for various reasons, they could be closed, with serious damage to your Company.
Your e-commerce remains the fundamental element, the landing point, of all the Marketing, Communication and Commercial strategies of the Company. Regardless of its size.
If you are an entrepreneur or a freelancer and you have reached this point on the page, you are probably evaluating whether and how to open an online store.