Registration forms
Before a purchase or subscription to the newsletter, there is always a form to fill out. Personal data, addresses, preferences, marketing consent.
The form is indeed indispensable, but part of your job is to make life easier for users . Put only the fields that are strictly necessary in the form.
Make sure it is quick and easy to fill out to avoid discouragement and cart abandonment.
Registration forms to increase conversion rate Factory Communication
- Social Proof, Scarcity and Urgency
There are three levers used by copywriters to increase the conversion rate of websites, dem campaigns or landing pages. They are social proof, scarcity and urgency.
Social proof is about showing that someone else has already au cell numbers chosen and liked your product .
You can use data, reviews, quotes. Scarcity and urgency are activated with expressions such as: “only one piece left”, or “only for this week”. Old tricks, still valid.
Use these strategic levers well, but without lying to users.
- Attract new customers: user behavior analysis
You can know the behavior of users who browse your site thanks to tools like Google Analytics . It gives you the information to make strategic decisions and increase the conversion rate.
If you don't have Google Analytics installed, you can use another free online tool like Hubspot Website Grader . By entering your email and domain, Hubspot's Grader analyzes your site and gives you a score for performance, SEO optimization, mobile optimization, blog usage, etc.
- Live chat support
Why don't you provide your users with live and immediate support?
An initial screening can be done by artificial intelligence, through chat-bots. Only the most difficult problems to solve will reach the human operator.