The third type of heat map you can monitor is a mouse tracking heat map. This shows where your visitors are clicking their mouse and can help you identify any issues with your site’s design. For example, if you notice that your visitors are constantly clicking on the same areas of your site, you may want to revisit those areas.
Attention Maps
The last type of heat map you can track is fan database an attention map. An attention map shows where visitors are looking on your site. You can do this by placing “view ad,” “learn more,” “buy now,” and other similar links somewhere on your site. You can then track where your visitors click on these links. This will show you which areas of your site are getting the most attention.
Hotjar
Hotjar has powerful heatmaps that help you understand how people behave and use your site. They help you see what people do after they land on your web pages , which you can then make adjustments to your frontend based on. The goal is to make each session more interactive and engaging for your users. Hotjar’s heatmaps primarily provide a color-coded representation of site elements based on their audience interactions. This helps site owners figure out what details are engaging viewers and help them understand what part of the site is not as relevant to the audience. Hotjar allows you to set up an unlimited number of heatmaps that can be clicked, quickly scrolled, and moved around. These heatmaps can be compared with others over time and combined to better understand user behavior. Over 7.5 billion users worldwide use the heatmaps provided by Hotjar in some form or another. The data collected through heatmaps is ultimately used to improve the site through A/B testing, updating important content , restructuring web pages, replacing key links and buttons to create a better user experience . Hotjar's clients include major internet players such as Adobe, Nintendo, Decathlon, Hubspot, Panasonic, Microsoft and many more.