User Churn Rate User Churn Rate refers to the percentage of users who stop using your product over a certain period. A high churn rate could indicate dissatisfaction with your product or service and should be investigated promptly. Reducing churn rate is key to maintaining a healthy user base and achieving long-term growth. Conversion Rate In the context of PLG, Conversion Rate typically refers to the percentage of users who move from a free or trial version of your product to a paid version. that provides significant value,
compelling users to become paying customers. cayman islands lists Time to Value (TTV) TTV measures how quickly a user can achieve their desired outcome or realize value from your product. A shorter TTV often leads to better user satisfaction and can contribute to higher conversion rates and lower churn rates. Product-Qualified Leads (PQLs) PQLs are users who have tried your product and shown enough engagement that suggests they are likely to become paying customers. PQLs are often considered higher quality leads in a PLG
strategy as they have already experienced the value of your product firsthand. Each of these metrics provides valuable insights into different aspects of your product and user behavior, and together they can give you a comprehensive view of your product’s performance and areas for improvement. By continuously monitoring and optimizing these metrics, you can ensure your product continues to deliver value and drive growth for your SaaS business. Three pillars of PLG For businesses aiming to implement a Product-Led Growth (PLG) strategy, it’s crucial to understand and invest in the three pillars that form the foundation of this approach.