The database, an essential tool for your business
In your marketing database , you have two types of information available to you, namely contact information and behavioral information of your prospects or customers.
You should ensure the relevance of the information collected in order to optimize the effectiveness of your marketing and sales actions. This way, you can anticipate the needs of your prospects and provide them with real solutions.
From a usable and scalable B2B database , it is also possible to personalize your marketing operations. You will have a better chance of contacting your prospects or customers at the right time and encouraging them to make a purchase.
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Information to integrate into your B2B databases
How to make a database? Companies use data provision systems or business intelligence tools to create or enrich their customer database . Indeed, you united states of america phone list
must collect several different pieces of information about your contacts, namely:
contact person data (name, first name, telephone numbers, emails and position);
data on his company (company name, head office, sector of activity, turnover, workforce, etc.).
You can collect the information you need yourself or purchase a B2B database from a specialist.
Note that to create a database, it is important to follow certain steps. These include targeting, creating the prospect list, cleaning this list and searching for information.
Tips for keeping your databases up to date and ready to use
With an up-to-date B2B database , your sales teams are more effective in their mission to convert prospects into customers. To enrich this customer database , they must complete the following four steps.
Define the different types of information to be retrieved
Define in advance the different types of data to be retrieved (sectors of activity, latest turnover figures, dates, etc.).