Everybody wants to see more of their leads turning into customers. Whatever lead sources you're using, that's the key to top-line growth and greater ROI. But there can be a temptation to view lead sources as being of higher or lower quality, whilst your outreach effort and sales process vietnam news latter are seen as relatively static. We see it differently.
Today there's no such thing as an exclusive lead. Any prospect buying a product or service with differentiators other than cost alone will do their research. This is particularly true in the B2B sphere, where buying managers aren't really doing their job correctlyunless they gather a range of quotes and options before making a purchasing decision. So sales processes matter and being just okay really isn't okay!
MVF specializes in generating large volumes of high quality leads to feed Sales teams for a broad range of products and services. We can manage lead quality in terms of marketing channels, but some of the biggest improvements in conversion rate we've been able to generate have been when we've stepped forward to work with our clients' Sales teams directly.
We have three, tried and tested stages for how we'll help a client review and improve their sales execution.