Over the last 3 years, brands' use of Instagram has been on the rise, while Facebook has been on the decline. use of social media by brands - companies Source:of influencers prefer to operate on Instagram 65% of the best performing posts are about purchasable products or new products About 60% of users in the 18-29 age group (the most significant in various respects) actively use Instagram Instagram use by brands and companies 7 out of 10 hashtags are related to a brand In the United States, it is clear which social channels brands want to use to talk to their users… In addition to those already reported, here are the sources:.
Mobile-Friendly and Live Content friendlyInstagram's big advantage over Facebook is its natural predisposition for mobile and live content (stories). Instagram was austria business directory born as a smartphone and tablet channel; Facebook was not. Furthermore, stories on Facebook are struggling: Facebook remains a communication tool that is certainly more sophisticated but at the same time less fast, less spontaneous, more measured (but still more pervasive). Instagram’s spontaneity also makes it more attractive to teenagers and young people in general: in the US – a true litmus test – IG is a channel in constant and powerful growth, even above Snapchat, from which Instagram has stolen market share.
Instagram is particularly suitable for online sales sell with instagram onlineIt is already possible to tag products in photos and videos posted on IG. These tags show a preview of the product (or service) and the cost below the post: the user who wants to continue with the purchase or find out more details can click and continue on the linked e-commerce site, therefore leaving Instagram. This is what happens on Facebook too. However, there is some news… Instagram is starting to release – in a test phase for some business users – the ability to sell directly within the platform, thus bypassing any external shops.