There is not even a trace of the “best value for money”, of the “innovative solutions”, of the “wide range” of available machines… David Meerman Scott simply and effectively comments on this case by saying: A good story creates business An equally well-known and related theme to the previous one is the so-called Newsjacking or Real Time Marketing : it means reconnecting in real time with your brand to a fresh and much discussed news (a sports competition, a current event or even just an anniversary such as "black friday"), exploiting its media resonance to generate attention on your products and services, on your brand.
Possibly using the lever of sarcasm tongliao phone number list or irony, as mentioned earlier. This approach is also a good way to tell stories, to demonstrate personality and to interact online and offline in an ever new and surprising way. We see it every day, taken to the extreme, with fan pages like Taffo or Ceres. On the subject, personally, I have contrasting opinions: it is good to be able to do a wise newsjacking (in this regard we have created a free Social calendar to always stay updated on anniversaries – bee-social.
it/il-calendario-del-social-media-strategist-le-giornate-nazionali-e-mondiali-da-ricordare ), but it cannot be all-encompassing of a brand's communications, otherwise we return to making the mistake of making an innovative communication seem pedantic and mainstream, trite and re-trite (as well as expensive, with poor returns in terms of business). David Meerman Scott's free eBook explainsand sales rules for those looking for a much-needed gear change in a very crowded competitive landscape.A few days ago I spoke with a person who runs an online TV: looking at his site, I immediately noticed a classic case of a choice of tools that was more important than the strategy.