Whether you want the reader to subscribe, come back for more, click on an ad, or buy a product, your digital marketing strategy relies heavily on consistently producing solid, quality content. A content marketing approach requires a foundational editorial strategy in place.
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Defining an editorial strategy
An editorial strategy describes the content formats, channels, and processes that drive your marketing efforts and help you achieve your goals.
It’s focused on your target audience at every moment. That’s why an editorial strategy sets firm standards and expectations for content, based on what your audience wants.
Think of your editorial strategy as a central roadmap that maximizes your team’s efforts to achieve the best possible ROI and support your overall business goals. It’s a document that takes the guesswork out of content creation—you and your team can always refer to it before projects and planning sessions.
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The Ultimate Benefits of an Editorial Strategy
In a nutshell, an editorial strategy will help you produce:
The right content
On the right target
At the right time
You'll be able to do this consistently and generate more (and better) leads, sign more new clients, and get a great ROI.
What does this look like in practice? How does an editorial strategy help achieve this goal?
It helps you better understand what your audience wants. Have you ever heard of the concept of throwing spaghetti against the wall to see if something sticks?
Knowing what your audience wants helps you avoid this. Instead of trying everything out there, you'll identify a message that works and reinforce it. No effort is wasted!
This allows you to identify the best ways to deliver that message in your content. If you try to be present on every channel and in every format, you risk burning out, especially if you have a small team.
An editorial strategy will help you be present on the right channels and master the right content formats. It provides you with an easy-to-follow content creation plan and allows you to stay organized in your editorial line.
Instead of having projects get delayed and tasks fall through the cracks, you'll have a foolproof set of processes and checklists, so you can always deliver content that resonates with your audience.
Simply put, your editorial strategy will help you create relevant and unique content that will deliver remarkable marketing results.
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