Communication plan
2) Identify the audience
In this section, however, you need to know the target audience . As a general rule you should base yourself on some aspects, for example you could take these elements as a reference for your analysis:
sociodemographic and geographic data (age, gender, geographic location, etc.);
psychological criteria (needs, frustrations, lifestyle, etc.)
data relating to purchasing behaviour (consumption habits, purchasing behaviour, etc.)
To better understand which method you should asia phone number apply, you need to think carefully about who your message is addressed to. To do this, you need to ask yourself a lot of questions.
Ask yourself, for example, if your new cosmetic is more likely to be aimed at a younger audience than an older audience. And again, is your audience predominantly female, male, or perhaps includes both audiences?
The axis of communication is the central idea around which your entire project revolves and the promise that emerges from its message. For example: