- Make sure your site is mobile-friendly
Mobile-friendliness is a key factor in Google rankings. In mid-2019, Google officially switched to mobile-first indexing for all sites.
You can test your site's mobile-friendliness using Google's Mobile-Friendly Test tool .
Google Mobile Friendly Test
After a few minutes, you should see the test results. They will look something like this:
Google Mobile-Friendly Test Results.
Here are some best practices to follow for mobile-friendliness:
Choose a website theme that is responsive (mobile friendly)
Make your site easier to navigate (and read) on mobile devices
Optimize titles and meta descriptions for mobile SERPs
- Use SEO-Friendly URL Structure
SEO-friendly URL structures make it agb directory easier for search engines to crawl your pages. And understand what they are about or what function they perform.
Your page URLs should be simple and descriptive. For both search engines and users.
Here's what an SEO-friendly URL looks like:
On the other hand, here is a query string that is not descriptive:
Use hyphens in your URLs to separate words. Do not use underscores.
Make sure your URLs are as short as possible. A study by Backlinko showed that shorter URLs tend to rank better.
- Add Structured Data
Structured data is a standardized way of providing search engines with information about a page.
They require a special HTML vocabulary called schema . Schema presents content in a way that search engines can understand.
For example, you can use structured data for recipes, events, organizations, books, local businesses, and reviews.
Using structured data helps you stand out in SERPs.
Here, for example, is what the schema markup for reviews might look like: