To run a successful seasonal digital marketing campaign, there are some essential strategies. They are:
- Know how to choose the dates
Before getting down to work and starting to create a strategy, it is essential to choose the dates for these campaigns, remembering that they need to be in line with the objectives and characteristics of the business.
In other words, for an armored vehicle overhaul workshop , it is worth running a campaign during the holiday period, such as January and July, which is when people usually travel.
On the other hand, for a pharmacy, it doesn't costa rica phone number resource make sense to create a back-to-school strategy, but it can create a campaign during the winter, when the number of people with flu is much higher.
Other commemorative dates can be celebrated, such as Black Friday , which is suitable for any type of company.
In this context, the ideal is to know how to choose with good sense which periods of the year will be worked on in a promotional way by your business, without forgetting that they need to make sense for the company and the public.
- Know how to plan the strategy
Once you have determined the most important dates, it is time to plan your strategy . Planning needs to be done in advance because the company needs to gather resources, establish partnerships and think about impactful actions.
To facilitate this process, a pet shop specialized in breeding American Bullies can brainstorm with its team and define how everything will be carried out.
Predict necessary actions, those responsible for the tasks, available resources, elements for the campaign to happen, among other important aspects.
- Convey a message
The message is the element that will underpin the campaign, and to define it, it is necessary to determine what feeling the action wants to awaken in the public and how it will motivate interaction.
Seasonal campaigns go far beyond creating a different design for the website , decorating the store or creating specific content. The main purpose is to engage the public, create a sense of belonging and generate identification with the brand.