Practically everything in marketing must be measured and monitored. After all, this is the way to assess whether strategies and campaigns are working well or not.
UGC is a resource that generates data about engagement , experience and purchasing journey, for example. In addition, it also provides support for the construction or updating of your persona, as it reveals information about your audience's pain points and preferences.
Baggage for new content
Blog posts, campaigns, promotions and croatia phone number resource even visual content can be planned using UGC-generated materials.
Comments can give rise to posts to answer questions, UGC in video can generate many cuts and small reels on Instagram, for example.
The possibilities for content marketing are many, since user-generated material is rich in information and, therefore, should be applied in your strategies.
Low investment
UGC is like word-of-mouth marketing. The premise is that this content is generated spontaneously and truthfully. Unlike influencers who are paid, for example.
Therefore, user generated content is a resource that generates great returns , but has a low investment. The costs that can be generated involve adjustments to sections of the website, for example, or sponsorship of publications with comments.
This resource can be adopted as a strategy in all pillars of digital marketing, from branding to content production. So, implement strategies that show the brand's consumer that they are open to expressing their opinion and that their content is very valuable . Do you already follow Hubify on social media? Follow our pages on Instagram , Facebook and LinkedIn and stay up to date with news, trends and digital marketing strategies!