What is the key to facilitating decision making and alleviating the difficulties of a B2B buying group? What marketing functions, tasks and sources exist to facilitate a B2B purchasing process?
B2B buying process: Let's put ourselves in the buyer's shoes
The B2B purchasing process has become, in general, more and more complex, with a growing number of interlocutors in all of them,
although it is true that complexity is linked to the type of product or service, its technical complexity, the cost of implementation, the learning curve or its economic value.
Depending on this complexity, the number of brazil phone number library actors involved in a purchasing project can be from 5 to 10 people .
Nowadays, in the industrial purchasing process , those responsible have to deal with an ever-increasing volume of information when making decisions,
which in some cases is difficult to manage. And not only that, they must share the information they obtain from their searches with other people involved, reach consensus, reduce friction and conflicts that may arise during the process, etc.