Remember: just as not everything is perfect, not all backlinks you receive are good. Sometimes, websites can receive links from spam or dubious pages , which can weigh against the rankings .
For this reason, it is essential for the link cyprus phone number resource building strategy to reject dubious and/or unwanted backlinks .
You can do this through the Google Search Console tool , which has its own feature for disavowing backlinks . To do this, simply enter which pages or domains should be disavowed.
Redirect broken links
It's true, it's natural for links to stop making up a website, after all, content is updated or deleted, and websites change their URL structure, resulting in several broken links.
To prevent users from encountering the famous “404 Error”, it is necessary to redirect broken links to the correct URLs. This is called Redirect 301 , which involves changing the page code so that the user is redirected to the correct page.
How does Google evaluate links?
According to Google, a website's backlink network can be evaluated in two ways: quantitatively or qualitatively .
The first way is related to the number of links a website has. In other words, the greater the variety of domains that reference your website or page, the better.
The second way concerns the quality of the links , and this is where the criteria differ a little.