The content of your blog will be the magnet that will attract the clients you want. However, in addition to the quality of your information, there are other techniques that you should consider in order to successfully achieve this objective, as we will explain below.
Take advantage of keywords with high commercial intent
The first tip would be “optimize your content for SEO” and it is true, it is an essential factor to attract the clients you need. However, today's digital world requires much more than the use of a few keywords. Now, it is also necessary to take advantage of keywords with greater commercial intent, to attract segments of clients who are really interested in your offer.
Example: Your brand is a successful foreign language learning franchise, especially English and French, with a presence in 10 different cities. In your next Content Marketing Blog campaign, your keyword selection will include terms such as:
– English courses in the capital .
– French courses for teenagers in summer .
These keywords are important for the development of your work. However, those with strong commercial intent are the ones that will increase conversions and ROI considerably. In the case of this example, they would be:
– 15% discount on your English course .
– Sign up and learn French now .
– Learn English online with us.
That is, those terms related to a specific and urgent cambodia mobile phone number list commercial action should be part of your regular content, with the aim of generating customer traffic looking for a specific offer. Once they visit your blog, provide them with all the quality information they need to make the best decision.
Use your blog content to attract your customers
Create educational content frequently
For a large portion of your audience, it will be important to know the “How” as well as the “Why.” In other words, they need to find relevant, dynamic, and easy-to-follow information that will help them solve an immediate need, or guide them through a topic that interests them. Therefore, create this type of content in different styles, such as:
-Tutorials: These are quick, direct, and unfussy information. In this case, your audience needs to learn how to do something important to improve their daily experience. For example, you can record videos to generate even more interest in your content.
- Broad topics of general interest: various financial institutions have set an example on how to educate their public, guiding them so that they know everything related to paying off a mortgage loan without problems, or so that they can take full advantage of the benefits of their new credit card.
In either of the above two cases, this educational content will attract the desired visits to your blog, since your clients also want to be informed on a daily basis about the topics that interest them.