The partnership revolved around a pilot program designed to address the unique challenges faced by Colombian tech companies as they seek to navigate and penetrate the competitive landscape of the North American tech industry. By leveraging Martal Group’s expertise in outbound B2B lead generation and Ruta N Medellín’s commitment to innovation and technological development, this initiative was designed to create a robust support system for Colombian tech firms.
Ruta N Medellín, an innovation and business center established by the city of Medellín, has been at the forefront of transforming the city into a knowledge economy hub. This collaboration with Martal Group underscores the shared vision of both entities to enhance the global competitiveness of tech companies. Through this partnership, Colombian tech companies were provided with invaluable opportunities to expand their market reach, overcome logistical and market-entry barriers, and ultimately achieve sustainable growth in the North American market.
(You can read the full announcement about our partnership with Ruta N Medellín and the Government of Medellín, Colombia, here.)
KOTRA (Korea Trade-Investment Promotion Agency)
The Korean government’s trade promotion belgium cell phone number database agency, KOTRA, facilitated a partnership between Martal Group and ABOV Semiconductor to address the persistent supply chain challenges in the smart home appliance sector. The collaboration between Martal Group and ABOV Semiconductor kicked off on September 1, 2022.
chip shortage across various sectors in the second quarter of 2022, the smart home appliance industry continued to grapple with critical challenges, including supply-demand imbalances and inconsistencies in product quality and delivery times.
This initiative was a pivotal step towards streamlining the supply chain for North American original equipment manufacturers (OEMs) and distributors, leveraging ABOV Semiconductor’s leadership in smart home appliance MCU technology.
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