For your company to have a direct connection with customers, you need to create an authentic brand identity, both visually and in terms of vision, values, and voice. This will help you create coherence in your marketing narratives and in the management of your business, empowering your branding and brand recognition with intention.
Just as people create their identity rcs data france their clothes, music, places they frequent and friends they spend time with, a brand needs to express its identity through its appearance, tone of voice and behavior. And this is essential for the success of your business.
Want to know how to create a solid brand identity? And build a breathtaking online presence, tell your story and spread your values? Keep reading!
Building your brand identity in 4 steps
First step: find your voice!
Your brand, to be authentic, needs to have personality!
To do this, think as if your brand were a person: What emotions do you want to evoke in your customer? What conversations do you want to have with your audience? What is the best tone of voice to use in conversations? How can you make your customer become a passionate fan of your brand?
Thinking about a 'character' is the best way to create a brand identity. Have you ever heard of a Brand Persona? It's essential to guide you in this creation process. It's not rocket science and we've made it all simple in our ebook “The Definitive Guide: Brand Persona” .
You must think about all of this to build the image, attitude and tone of voice that you want to leave a mark on, in your business and in the lives of your customers.
Step Two: Define and Make Your Values Clear
Your commitment and that of your company must go beyond money. How can you contribute to your community and/or region? What causes do you want to support? How can you help the environment? What do you believe in and what legacy do you want to leave?
Brands are increasingly showing that they are here for a greater good. Because customers are more demanding and the world is crying out for more empathy in all attitudes.
Therefore, rethink your business and how you can contribute to a better world. Whether it’s improving internal processes, management, or external processes, such as supporting causes.
Step Three: Focus on Your Vision
In addition to conveying your essence (in the previous step), you need to make your perspective as a company clear.
Here, all your anxieties at the beginning, what made you take the first step and what you want to achieve with the success of your business need to be exposed, in addition to making clear what you can offer to change people's lives.
By showing what you came here for and how you can help, your audience will create a true connection with your brand, linking the third step with the next.
Step Four: Develop Your Story and Build Your Online Presence
Now that you’ve defined your tone of voice, values, and vision, you need to create the narrative. And there’s no better way to do that than by telling stories!