If you’re trying to reach visitors at the top of the funnel, it’s important to set goals for yourself and decide what metrics you’ll use to measure your success. This part of the funnel isn’t easy, however, because “product awareness” is notoriously difficult to measure. However, each channel and marketing tactic you use should be focused on achieving one of your goals. You uk email data should also be able to measure whether your tactics are achieving your goals and whether they’re paying off.
The foundation is setting goals. Goals at the top of the funnel could be, for example:
• Introduce the public to your brand, increase awareness of its existence.
• Inform visitors about the existence of a solution to a certain problem.
• Inform the public about an upcoming event.
• Increase awareness of the existence of a specific product.
• Find out about interest in a specific product among a new audience.
There are several possible metrics available to you when assessing the effectiveness of your top-of-funnel goals .
• Number of micro conversions (leads, visits to a specific page, newsletter signups ).
• CTR (click-through rate).
• Number of pages viewed per visitor.
• Time spent on the page.
• Shares and likes on social networks.
• Increase in searches for a specific keyword.