Every apparel brand faces unique challenges in today's omnichannel retail environment. One of the biggest challenges is scaling your distribution strategy across locations when the shopping journey is more fragmented than ever.
While brick-and-mortar stores remain the backbone of the apparel industry, six in 10 shoppers now say they use at least one digital channel in their shopping journey . But the biggest challenges also create the best opportunities—especially for companies that have recognized the power of their POS system to unify their sales channels. After all, research suggests that omnichannel customers make purchases 70% more often than those who only shop in person, proving why an integrated ecommerce and in-store experience is critical to keeping customers happy and increasing sales.
Your online store may be running smoothly—the same goes for your brick-and-mortar stores. But if you're still treating them as isolated sales channels, qatar email data you're missing out on a huge opportunity to provide your customers with a consistent shopping experience, build a memorable brand, and take your business to new levels.
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In this blog post, we'll highlight some key features of a top-notch POS that can unify your channels to deliver a seamless shopping experience, make your workflows more efficient, and allow you to easily scale your business.
Cartoon image of a green shopping cart with a plus sign next to it, then a cartoon green shopping bag with a fact underneath that says: Omnichannel customers shop 70% more often than those who only shop in person
Synchronized Data: A Holistic View to Drive Your Business Forward
Imagine the scenario every clothing retailer dreads: a customer comes into one of your stores with a particular item in mind, but it is out of stock in their size and the nearest store is very far away. Your sales staff tells the customer that they can check your online store to see if the item is available, but there is no guarantee. The customer is frustrated, and even if they eventually find the item online, the inconvenience experienced could be the reason they avoid visiting again.