You are now ready to optimize your site through CRO.
⇒ Which KPIs should be monitored?
Depending on the case, different indicators are possible: bounce rate, average time on the page, KPIs linked to objectives (if they have been configured), etc.
A very interesting indicator is the exit rate . If it is high on pages before your conversion, this can indicate the presence of a blocking point for visitors.
exit page
Exit Pages Report in Google Analytics (Behavior >> Exit Pages)
The “Behavior Flow” report is also a good source of information for this step.
Behavior Flow Report in Google Analytics (Behavior >> Behavior Flow)
- Identify the problem(s) at the weak page level
Identifying "weak" pages can be considered costa rica number data the first step in the evaluation process. The next step is to pinpoint the problem areas on these pages. What are the elements that disrupt your visitors' journey?
To answer this question, several techniques are possible:
Heatmap
The heatmap provides a visual representation of the distribution of clicks on a specific page. By locating clicks, you understand how users interact with your pages and where they pay more attention. If the color shifts to red, the area is more clicked. Conversely, blue (cold) areas receive few or no clicks.