B2C marketing is aimed at establishing direct contact with consumers. It not only helps to increase sales, but also introduces customers to ukraine telegram data the brand's new products, forming their needs. This approach attracts potential buyers, encouraging them to buy.
The buying process in the B2C model is usually short, as decisions are often made under the influence of emotions. However, modern consumers are informed and thoroughly research a product or service before making a purchase, looking for useful tips and reviews. In this regard, video=product presentations on platforms such as YouTube are very popular and are a key tool for B2C marketing.
Some of the most popular digital channels and B2C marketing strategies include:
Social media
In modern B2C marketing, brands’ presence on social media is especially important. Companies need to determine which platforms their target audience prefers, what content will be interesting for them, and how often it should be published.
According to the 2020 Statista Global Consumer Survey, 81% of social media users in Brazil regularly visit Instagram, while in Mexico the figure is 54%.
In B2C marketing, it is extremely important to constantly analyze user behavior and develop new methods to attract customers. One effective approach is to encourage subscribers to create user-generated content. This not only helps to strengthen the connection with the audience, but also increases brand awareness through their publications.
An example of this strategy being successfully applied is Rihanna's cosmetics brand Fenty Beauty, which actively publishes content created by its customers, thus confirming the quality of its products based on reviews from real users.
Instagram Stories created by a UK user for the Fenty Beauty brand have gone viral.